Monday, January 3, 2011

mission statement

We grew up in a very tight-knit family. As the two brothers, we probably share the closest bond—we have way too many inside jokes, like the same things and even can sometimes predict what the other one is about to say. One thing that has continued to bring us closer in the last few years has been a love of style. When everyone else in our high school was wearing the same Abercrombie and HoCo tees (makes us sick just thinking about it), we were at least rocking Sperry’s and Polo. Once Matt got to college, it just started to develop from there. GQ, style blogs, you name it- things started influencing us to dress your best, even though our mom had been telling us this for years... sorry Mom.

For us, style is something that’s important—it’s more than what brands you wear. It’s embodying what you want people to see you as, something that's extremely important in college, which is why we want to give you a unique viewpoint as college students just trying to look fresh (we use these words a lot, so apologies in advance). The Collegiate Cool is a place to learn and experiment with new trends, new ideas and figure out how to be the best man you can be (apologies to this lame "style" talk sounding like it's been ripped from the pages of Seventeen magazine, we don't normally talk like this).

Let’s cut to the chase: you’ve seen blogs like this before. We have like 30 (OK, 40) of them on our bookmarks bar. We promise you though; we aim to do something different. To provide you with new ideas, advice, and insights. To offer different and unique viewpoints on products. We plan on making this blog different than the others. We love them, yes, but sometimes they can take style a little too seriously. We don’t care about the made-in-America mentality as much as some of these other bloggers, we more so just care about what looks good, what doesn’t, and what’s cheapest (like we said, we are both poor college students here). We’re here to give you a unique dynamic that you haven’t seen before on the men’s style blogosphere- face it, we know we’re not Michael Williams or Scott Schuman. You’ll see fun adventures and experiments in style, stories about outfits gone wrong, looks back on our past style (Mom, as much as we love you, those Christmas turtlenecks were never cool), inspiration posts coming from the weirdest places, tips to help you be the best man you can be and much, much more.

This is where YOU come in- email us, comment on a post, tweet us, check out our Tumblr, do whatever to contact us. We want to hear from you and give you our two cents. Have a question? Looking for the best option on something? Wanting to update your closet with a few current trends? Trying to get your boyfriend out of his Ed Hardy? We’ll do our best to help you out, because YOU, reader, are the reason we are here. We don’t take ourselves too seriously, and neither should you. Both style and college should be fun, just like this blog is going to be. Enjoy the experience.

It's a new year, time to be the new you.

No comments:

Post a Comment